Burnout, Anxiety and A Loss of Creativity.

June 2025 felt like everything hit at once.

On paper, it looked like things were flying. Jjust look at our content output from the month (screenshot below). But behind the scenes, I was completely overwhelmed...


My partner broke her foot, which meant I suddenly took on everything at home, walking the dogs, looking after horses, cooking, cleaning and everything else. On top of that, our house was mid renovation, and our Nissan partnership unexpectedly ended, so I was scrambling to sort a new vehicle. And then our YouTube numbers took a nosedive, which sent me into a spiral of self-doubt.

It was the perfect storm of stress. There wasn’t one single tipping point to be honest it was more like a slow boil that finally overflowed. My sleep got worse, my routine collapsed, and the constant low level pressure started showing up as anxiety.

I call it “loser vibes” these days. It's that feeling like everything you touch is turning to shit. I was constantly tired, irritable, uninspired. I lost all creative drive. And when your work is creative, that’s a horrible place to be. I didn’t want to make anything. I just wanted to crawl into a hole.

Some signs I noticed that appear to be burn out:

  • Sleeping too much but never felt rested

  • Mood swings, snapping at stuff that didn’t matter

  • Zero motivation or spark

  • Worrying about everything and nothing

  • Feeling like a failure. 

A big turning point came when I listened to Dr. Russell Kennedy on Modern Wisdom. He reframes anxiety not as a thinking problem, but a body problem and that worry is just your brain’s way of trying (and failing) to fix those physical sensations.

“Worry is the mind’s attempt to avoid feeling the discomfort in your body — but it never works.”
– Dr. Russell Kennedy, Anxiety Rx

That hit home. I was doing exactly that, trying to out think everything instead of actually feeling it.

But what really helped me reset was some advice from my business coach Tom Pinchard. He told me I needed tangible, measurable goals actual targets that I could tick off and look back on with a sense of progress. Because if you never define success, you’ll always feel like you’re falling short. That changed everything.

I made a big decision: I unscheduled everything. No episodes, no clips, no pressure. I gave myself space to breathe and to reset my expectations.

But I also got help.

  • I brought in Kai, who’s now handling some of the podcast clipping and creative workload.

  • I started working closely with Jess Bootland, who’s been instrumental in building out a YouTube strategy, tracking what’s working, and giving us actual data to work with instead of just vibes.

Those two have already made a massive difference. For the first time in ages, I’m feeling excited about the work again but this time with support, structure, and boundaries.

What I’ve learned

If you’re a creator, or you run your own thing, or you're just feeling the weight of life — here’s what I want you to know:

  • Burnout doesn’t look dramatic — it’s subtle.
    It creeps in as tiredness, numbness, and detachment.

  • Rest isn’t earned — it’s essential.
    You're not a machine. You need space to recalibrate.

  • Pressure is often imaginary.
    Most of it lives in your own head. You can say “not today.”

  • Success needs structure.
    Measurable goals give you the power to step back without guilt.

  • You don’t have to do it all alone.
    Ask for help. Delegate. Collaborate. It’s not weakness — it’s smart.

I’ll always be transparent about this stuff because I know how easy it is to look online and think everyone else has it figured out. But truthfully? We’re all just doing our best.

If you’re feeling overwhelmed, burnt out, anxious, uninspired please pause. Breathe. Talk to someone. Take a week. The world won’t end. You’ll come back stronger.

I did.

2 comments

Bryan Swanson

Hey man, thanks so much for sharing. I had a similar experience earlier this year and have taken time to really understand what is happening with me, and also what is best for me. Changed careers, had a tonsilectomy, started studying, looked at my medication, and have made a huge change on that front. And through all this, the biking I follow and watch is still one of the best outlets. Watching the DH all day yeterday, and checking the clips, getting stoked from the other side of the world, and of course refreshing the Fantasy Page over and over and over haha! I wanted to reach out to you, and thought I would do it here, to see if I can be in touch and see if I can help at all, as I am wanting to enter the digital marketing space and am busy building up my work. So hopefully we can chat soon, when you are ready and again, sharing openly like your post is the reason why I always have the TRC to listen too and enjoy all the bike stuff, and importantly the open and honest discussions. Chat soon, and take it all as it comes, Bryan

Stu (SoundWarper)

Mate. I get it. I really do. I’ve been the same of late and took it right back to enjoying making music again. And I love it all over again! 😎❤️

What you, Olly and the team create IS brilliant: entertaining, informative and always turns a dull journey into an exciting one! Love it, and love how open you are about things.

All love, my man. ❤️

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