Gee Atherton: Bottling Fear, Mindset, Hardline Future & The Crash That Changed Everything

We get into the story of Atherton Bikes and why the family had to start their own brand, why having a World Cup race team was non-negotiable, and what it really takes to build a bike/brand with his family. Gee talks about the future of Red Bull Hardline, why the course has to keep getting bigger, faster and gnarlier, how fear bonds the riders together, and whether it’s spawning a brand new discipline: Super Downhill.

He also reflects on Rampage (two 2nd places), why walking away from a feature hurts more than crashing, and shares the training hacks that keep him riding at the top level after decades of injuries.

Gee teases a brand new edit that almost required him to ride in a stab proof vest and his next big-mountain project in Nepal.

This is a rare look inside the mindset of one of the sport’s most iconic characters, this episode is unmissable and we hope you enjoy it.

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